How many callsto hit your number?
Start from the sales you want this month and work backwards: sales divided by your close rate gives appointments, appointments divided by your booking rate gives conversations, and conversations divided by your contact rate gives dials. Spread over your calling days, that is how many cold calls you need each day.
2,667 dials this month → 214 conversations → 32 appointments → 8 sales. One sale takes about 334 dials.
Worked backwards: sales ÷ close rate = appointments; appointments ÷ booking rate = conversations; conversations ÷ contact rate = dials. Use your own rates from the last month if you have them; the defaults are placeholders, not benchmarks.
Questions people ask
How many cold calls should I make per day?
Enough to hit your goal at your own rates, which is what this works out. There is no universal number, because a change in contact rate or booking rate moves the answer a long way.
How many calls does it take to make a sale?
Sales goal back through close rate, booking rate and contact rate. The result here shows dials per sale for your numbers.
Where do I get my rates?
From last month: appointments that closed, conversations that booked, and dials that reached the person. The defaults are placeholders, not benchmarks.
More dials in the same day is what a dialer is for. DialerSeat is $35 a week per seat.
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